Red Bull Unlocked

Brand ActivationDesignEvent Branding

Red Bull Unlocked explores local nightlife in a fresh new way by bringing multiple venues under one roof.

Our goal was to bring the event to life and help consumers understand the concept of Unlocked through engaging consumer activations leading up to the event. 

This meant we focused on creating event collateral, design and interactive experiences to help introduce the concept of some of South Africa’s best nightlife spots in one unique location.